Blog followers are like penguins… aka, totally awesome. On the other hand, follow-for-a-follow-back systems can be a different story. See the trouble is if a potential follower happens to land on a page where the most recent post is “Why I love plain toast: an essay”, there’s no reason for them to keep reading. They’ll complete the obligatory follow and then move on to other blogs without properly exploring the one they’ve landed on. They may even form a mental note – subconsciously or otherwise – that the blog itself isn’t worth reading, and so when they do start receiving the emailed posts they’re highly likely to delete without even looking. And if the next post was, for example, “The Life and Habitat of Penguins”, then everybody misses out.

To make things worse, let’s say they stumble upon an interesting post from that blog in the future, maybe via twitter and so on. They might read it, even enjoy it, but it could still be perceived as an unusually interesting post from ‘that boring blog’. In other words, it won’t necessarily be enough to change that delete-without-reading habit.

So how do we, as bloggers, fix such a thing? Content! It seems obvious, but I’m sure we’ve all seen some ridiculously boring posts out there. What we need to ensure is that no one lands on our blogs without being entertained – informed – mystified – whatever, about our content. And in light of that, I’ve got an idea.

Everyone, get your best posts ready for… The Follow-Swap Blog Hop!

Grab the badge! (Link below).
The aim is simple: you can link to whatever page of your blog you like, but be sure to make it your best content so we can‘t resist following you. This is your chance to show off; to teach your potential new followers that when you email them a post, they sure as anything better open it up. And while you’re here, check out the other blogs, follow the ones you like, and even post them a comment to let them know what they’re doing right.

The blog hop will run all week, so you’ve got plenty of time to continually polish your posts and build a wow-worthy website. And with new blogs signing up as we go along, don’t forget to check back whenever you can to find more potential followers to interact with. 
Sound good?


It sounds like penguins.

UPDATE: Now check out The Follow Swap Blog Hop: Effective Content and Defective Stamp Collections, and The Follow-Swap Blog Hop: Twitter Profiles That Don’t Make Me Facepalm – a special FSBH post just for FSBH-ers!

P.S. To add the badge to your blog, go through your blog’s design options to add a gadget, select the HTML/Javascript option, and paste in this code:

Beyond The Hourglass Bridge